4G LTE pre-Launch, launch and post launch:
  • On the 19th of January 2018, we started the teaser campaign “Be Ready, 4G LTE is here” as a soft Launch
  • This was boosted during the call me I call you Festival, and the trade fair at the national stadium
  • Phase I was covering Freetown only, between Jan and May 2018, there was no offer or promotion during this period
  • The official Launch was on the 24th of May 2018 “No one has the speed to follow”
  • On launching day, we started awarding 1GB with each and every sim swap that can be used only under 4G network
  • Users that already swapped between Jan and May got the 1GB too around 3.5k back then
  • Sim swap became available via mobile app/tablets and web portal, we started targeting strategic locations such as supermarkets, restaurant, hotels & banks in the business industry targeting 4G smartphone clientele.
  • 4G MIFI was launched at LE 250,000 comes with 5GB free (That can be used only under 4G network)
  • On the 19th of March 2019, as part of the retaliation plan, the 1.5 GB had been endorsed to 1.5GB with every sim swap.
  • Phone bundling with Tecno Freetown was also part of the retaliation plan, tecno F2 SLL 650k sub gets free 2GB every month for 3 consecutive months (That can be used only under 4G network).
  • Buy any 4G phone from “just you & me” and get free 2GB every month for 3 consecutive months (That can be used only under 4G network).
  • On the 13th of May, 2019 we launched the 4G Dlink router (SLL 500k) plus unlimited monthly plan for a fixed fee (2MBPS for 650K & 5MBPS for 900K), also can be used only under 4G network.