On the 19th of January 2018, we started the teaser campaign “Be Ready, 4G LTE is here” as a soft Launch
This was boosted during the call me I call you Festival, and the trade fair at the national stadium
Phase I was covering Freetown only, between Jan and May 2018, there was no offer or promotion during this period
The official Launch was on the 24th of May 2018 “No one has the speed to follow”
On launching day, we started awarding 1GB with each and every sim swap that can be used only under 4G network
Users that already swapped between Jan and May got the 1GB too around 3.5k back then
Sim swap became available via mobile app/tablets and web portal, we started targeting strategic locations such as supermarkets, restaurant, hotels & banks in the business industry targeting 4G smartphone clientele.
4G MIFI was launched at LE 250,000 comes with 5GB free (That can be used only under 4G network)
On the 19th of March 2019, as part of the retaliation plan, the 1.5 GB had been endorsed to 1.5GB with every sim swap.
Phone bundling with Tecno Freetown was also part of the retaliation plan, tecno F2 SLL 650k sub gets free 2GB every month for 3 consecutive months (That can be used only under 4G network).
Buy any 4G phone from “just you & me” and get free 2GB every month for 3 consecutive months (That can be used only under 4G network).
On the 13th of May, 2019 we launched the 4G Dlink router (SLL 500k) plus unlimited monthly plan for a fixed fee (2MBPS for 650K & 5MBPS for 900K), also can be used only under 4G network.