Africell, one of the country’s leading mobile network operators, has officially launched an exhilarating 3-on-3 basketball tournament, slated to take place in March 2025, for its employees. The event, which features a total prize pool of 18,000 new Leones, will be held at the Young Sportsmen Club (YSC) on Wilkinson Road in Freetown.

In celebration of the holy month of Ramadan, Africell Sierra Leone has officially launched its annual Ramadan Show, Na Yu Get, offering a total of Le500, 000 in cash prizes to subscribers across the country.

In a groundbreaking move to honor International Women’s Day 2025, Africell Sierra Leone granted all its female employees a special day off on Friday, March 7, 2025, allowing male employees to step into their roles for the day. This unprecedented initiative offered a unique opportunity for male staff to experience firsthand the vital contributions of their female colleagues in the workplace.

Africell Sierra Leone celebrated two significant milestones at The Lead Hotel in Freetown, on Monday, January 13, 2024, marking 25 years of operation across Africa and 20 years of transformative telecommunications services in Sierra Leone. The event, attended by prominent figures including the Chief Minister, Government officials, Africell Executives, partners and loyal customers, highlighted the company’s remarkable journey and its contribution to the country’s digital transformation.

Africell, a leading telecommunications provider in Sierra Leone, hosted its annual management retreat at the picturesque Tokeh Resort from January 11-12, 2025. The event provided an essential platform for the company’s top executives and stakeholders to reflect on the previous year’s accomplishments and set strategic goals for the upcoming year, with a strong focus on development and community engagement.

Africell, a leading mobile network provider, officially launched its Future Leaders program on Thursday at the New Brookfields Hotel, Freetown, Sierra Leone – January 9, 2025. Aimed at offering exceptional young graduates valuable work experience and professional skills development.

The Sierra Leone Basketball Federation (SLBF) is one step closer to realizing its vision of building an indoor basketball court in Aberdeen. During a site visit today, the President of SLBF, Alie Hijazi, Africell’s owner, Ziad Dalloul, and CEO, Shadi Al-Gerjawi, along with Africell’s marketing and finance teams, assessed the proposed location for the project, which is expected to be completed within three years.

Africell is partnering with Sierra Leone’s Ministry of Tourism and Cultural Affairs to call on experts from the Royal Botanic Gardens, Kew, to explore methods for conserving Freetown’s famous ‘cotton tree, a cultural icon that sustained major damage during a storm in May 2023.

The journey from his early college days, starting as an engineer, and rising to his current leadership roles at Africell. Explore his approach to leadership, personal interests, and the inspirations that drive him each day.

We explore Martison’s journey in telecoms, his unique experiences, and offer a glimpse into his life outside work, his perfume collection and his take on the Jollof Wars.

Africell Sierra Leone, a leading telecommunications provider, on Thursday November 14, 2024 proudly welcomed the new British High Commissioner, Josephine Gauld, to their headquarters. During her visit, she engaged with Africell’s CEO, Shadi Gerjawi, Afrimoney CEO Martison Obeng-Agyei, and other top management team members.

Africell Sierra Leone, through its mobile money service Afrimoney, has launched a new partnership with Guma Valley Water Company (GVWC) aimed at streamlining water bill payments.

First Lady of Sierra Leone, Dr. Fatima Maada Boi has given a special acknowledgment thanks and appreciation to Mr. Ziad Dalloul, the Chief Executive Officer at Africell Group and Africell for their continuous and generous support towards the enactment of the prohibitions of Child Marriage Act 2024 in Sierra Leone.

Freetown, 13th September 2024 – Afrimoney, a leading mobile money operator in Sierra Leone, has officially launched the “Kam Join We” campaign. The initiative, unveiled by Afrimoney’s Chief Executive Officer, Martison Obeng-Agyei, aims to raise awareness about the benefits of joining the Afrimoney platform.

Bo, Sierra Leone — In a significant development for the southern city of Bo, Africell Sierra Leone, in collaboration with the Bo City Council, has successfully completed the beautification of the New London roundabout. This initiative marks a major step forward in the city’s ongoing efforts to enhance its infrastructure and aesthetics.

We were proud sponsors of the 2024 Sierra Leone Innovates Tech Summit by the Ministry of Communication, Technology and Innovation. We had a booth set-up with lot of tech-filled activities, and we also held a 3-day session with participants on Innovation, Fintech, Data Security and Cloud Storage.

Afrimoney unveiled an exciting partnership with PYYPL, introducing an exclusive Visa Card, which seamlessly integrates with our Afrimoney mobile service.

We Kicked-off of a feasibility study with the United States Embassy to expand internet access throughout Sierra Leone at the Africell-American Corner at Bathurst Street.

We officially partnered with Samsung to bring cutting-edge technology directly into the hands of our valued subscribers, and serve as an official distributor of Samsung devices, bringing the best experience to the people of Sierra Leone with a wide range of access to smartphones.

Our Management team embarked on a retreat, designed to facilitate strategic team-building exercises and in-depth discussions aimed at assessing the company’s past performance and charting the course for future success.

On Saturday, October 21, 2023, a remarkable display of unity and determination lit up the streets of Sierra Leone’s capital as Africell Sierra Leone joined hands with the Well Woman Clinic for their annual Breast Cancer Family Fun Walk. The event, which stretched from the Golf Club to the Family Kingdom, was not just a walk but a powerful statement of solidarity against breast cancer.

In a leading move, Africell Sierra Leone has proudly become the first company in Sierra Leone to sign the Women’s Empowerment Principles established by UN Women and the UN Global Compact Office. This significant step underscores the company’s unwavering commitment to fostering gender equality, empowering women, and cultivating an inclusive work environment.