Africell Sierra Leone has once again demonstrated its commitment to youth empowerment and national pride by providing crucial financial support to the country’s U16 Basketball Team ahead of the FIBA U16 Afro-Basket 2025 Tournament in Kigali, Rwanda. The tournament, running from September 2nd to 14, 2025, will bring together twelve national teams from across the continent, with the top two finalists earning qualification to the FIBA U17 Basketball World Cup 2026 in Türkiye.

Africell Sierra Leone has reinforced its commitment to the growth of the country’s media industry with the launch of a newly rebranded and renovated studio for Radio Democracy. The unveiling ceremony, which took place earlier today in Freetown, was led by Africell’s Chief Executive Officer, Shadi Gerjewi. The event brought together media practitioners, Africell executives, and representatives of civil society who welcomed the initiative as a boost to Sierra Leone’s broadcasting sector.

Njala University has entered into a landmark partnership with Afrimoney, the mobile money subsidiary of Africell, as part of its bold digital transformation drive aimed at modernizing financial and administrative operations.

Residents of Makeni have showered praise on Shadi Gerjawi, Chief Executive Officer of Africell Sierra Leone, describing him as a “God-sent man” for his outstanding role in boosting the city’s technological and infrastructural development. The commendation came during a working visit to Makeni on Friday, August 15, 2025, as part of the Afrimedia Tour 2025.

Africell Sierra Leone has officially launched its own league for subscribers on the Fantasy Premier League (FPL), offering football fans an exciting opportunity to showcase their managerial skills while competing for attractive prizes. The launch took place on Thursday, 31st July 2025, at the company’s headquarters on Pivot Street, Wilberforce in Freetown.