A bold move to deepen digital inclusion and economic empowerment in Sierra Leone has seen Africell partner with MiKashBoks to launch the ‘Save to Buy’ initiative, a savings-based program that enables customers to gradually pay for Samsung smartphones and other digital products. The launch event took place on Wednesday, 30th July 2025, at Africell’s Headquarters on Pivot Street, Wilberforce, Freetown. Speaking at the event, Joe Abass Bangura, Chief Corporate Affairs Officer at Africell, emphasized the importance of the collaboration, noting that Africell is the authorized representative of Samsung in Sierra Leone. He described the “Save to Buy” scheme as a flexible savings plan primarily targeted at Afrimoney subscribers who want to own a Samsung smartphone but may not have the means to pay the full cost at once.

In a spirited show of corporate sportsmanship and national pride, Africell Sierra Leone has reaffirmed its commitment to youth sports by sponsoring the national under-18 volleyball team for the upcoming CAVB U18 Beach Volleyball Continental Cup. The official signing ceremony took place on Friday, July 25, at Africell’s headquarters on Pivot Street, Wilberforce, Freetown. The Continental Cup, organized by the Confederation of African Volleyball (CAVB), serves as a qualification tournament for the FIVB U19 Beach Volleyball World Championships, showcasing the continent’s top emerging talent. Sierra Leone’s participation is both a testament to the country’s rising volleyball profile and the outcome of years of strategic investment in the sport.

During a special cultural segment of the summit, which is expected to draw international media attention and serve as a showcase of Africa’s vibrant creative potential. Telecommunications giant Africell Sierra Leone has announced a groundbreaking partnership with rising music sensation Khadison, who is set to represent the country at the prestigious 17th U.S.-Africa Business Summit in Luanda, Angola.

In a compelling show of environmental advocacy and national pride, the Africell Impact Foundation has joined forces with the Commonwealth Games Sierra Leone and the Ministry of Tourism to host the symbolic King’s Baton Relay ahead of the 2026 Commonwealth Games in Glasgow, Scotland.

Africell Sierra Leone has once again positioned itself at the forefront of the nation’s digital revolution, playing a leading role in the 2025 Sierra Leone Innovates Digital Government Summit held in Freetown. Organized by the Ministry of Communication, Technology, and Innovation (MoCTI), the high-level summit brought together government officials, private sector stakeholders, youth innovators, and international partners to explore pathways for a smarter, more inclusive digital future.